Sain Associates Brand Words: TRUSTWORTHY

Posted by on Sep 22, 2015 in Rebranding | No Comments

2015-06-26 16.42.01Trustworthy — able to be relied on to do or provide what is needed or right, deserving of trust

As we move forward with our updated branding, “trustworthy” will be one of our four guiding principles. Although these four words and their associated images are new to our branding, they are not new to Sain Associates, especially the word trustworthy.

When our principals and team leaders came together for a shaping session to find these four words, we defined trustworthy as having integrity and being ethical, dependable and reliable.

Trustworthiness has been extremely important from the very beginning of Sain’s history, and it’s a big part of having high integrity, which is one of our core values. Being trustworthy and having integrity are not characteristics that always get a lot of praise or recognition, but these qualities come into play in everything that we do, every single day.

Around our office, you can often hear a really simple question: “What’s the right thing to do?” Any time we have a challenging situation, the answer to that question is what guides us. We always strive to do the right thing when it comes to our employees, clients, customers and sub-consultants. We want all of these people to know they can trust us to do the right thing.

We put this idea into practice rather than just talk about it by following through on our commitments and having high integrity and character. Really, that should be a given in the business world, but unfortunately, as we’ve seen time and time again, it isn’t always a quality you find.

Being trustworthy, having high integrity and good character also tie in with our professional ethics. Again, there are a lot of things that go on out there that aren’t ethical, and as a firm that holds ethics to a high standard, that can be really frustrating for us. We feel that it’s critical to our success to demonstrate that we practice according to a code of professional ethics. We couldn’t be effective if our clients didn’t see us as being trustworthy.

In the end, being trustworthy is what we believe in morally, personally and professionally, so it is extremely important to us that our clients know they can count on us.

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